Think about this for a moment.

Last month, Meryl Streep sat in the audience at the Oscars, nominated for her work as Julia Child in Julie & Julia. The movie grew out of a book, and the book grew out of a blog.

When Child broke barriers in the middle of the last century, we were still governed by the physics of top-down cultural momentum. Child used television and books to promote her “brand” of culinary sophistication for the masses.

Because those were the tools available to her.

Julie Powell, our generation’s representative in the film, wrote a blog not knowing that anyone other than her family and friends would read it. There were no studio cameras with lights blinking red. There were no publisher lunches or bestseller lists.

But like Child she possessed a way to influence the masses. She had a modem and a message. Paired with her passion, technology allowed her to leapfrog the traditional gatekeepers. Her blog represented the type of bottom-up momentum all businesses can tap.

But blogging is only one possible launch point, and Accrinet is here to help guide the implementation of an array of powerful online strategies.

As you may have heard, Accrisoft is spinning off a new wholly owned subsidiary called Accrinet to focus on the delivery of products to end-users.

What is Accrinet? It’s where we’ll engage clients directly with customized care. Organizations can find website development, support and service designed specifically to make sure their online presences pack a punch.

Meanwhile, Accrisoft itself is marching onward and upward. The company will continue to develop Freedom, our content management system (CMS), which Accrinet will employ for its customers.

Taken together, Accrisoft and Accrinet deliver the same great software and development (under the same ownership), but the new setup allows our expert personnel to tailor our services even more specifically to client needs.

What does all of this have to do with Julia Child and Julie Powell?

Well the point isn’t just what Accrinet can do for you, but how its arrival shows how well-planned, well-executed tech strategies can generate new opportunities for any business.

We focused on the same core tools and tactics that can help any company become more efficient, tackle problems before they appear, and secure an edge over the competition.

Accrisoft grew to the point where we’re able to foster a new subsidiary because of the same tools (and overall web philosophy) we help other organizations employ.

Tools like SaaS, for instance.

What is SaaS? It refers to Software as a Service, which is essentially software on demand, and which will describe a full 40% of all business software by 2014.

You cannot overstate its importance to practical online strategy.

The idea is simple: Run what you need, when you need it. On-premise software options are inefficient, expensive, and cumbersome. To update it means time and money you could put to better use elsewhere. Save your resources for what you REALLY need.

Here we’ve devised a Triple Play program. Processing, bandwidth, and storage, with data committed to a secure data center. No more clunky disks or new equipment. No need to run out for extra hard drives or CPUs.

SaaS is a cost-effective option for organizations looking to shed the bulk and inefficiencies of bundled applications.

Whether your company is established and looking to cut costs and hassles, or a new venture that can’t afford to make a huge capital investment in software that won’t pay dividends, SaaS is for you.

We’ve been fortunate enough to expand thanks to our clients’ loyalty. We’ve managed to build up that loyalty by operating with efficiency and energy. Never before have the tools to succeed been available to anyone with the talent and vision to do so.

For us, Accrinet is the next step. Let’s talk about what it will take to get your business there, too.