Mobile Websites for Associations
“There are more than 2.4 billion mobile phone users world-wide, and a thousand more added every minute!”
Talk about an accurate prediction! That stat was from 2010. Now there are over 2.6 billion mobile phone users in the top 5 using countries, let alone in the world! According to MobiThinking, globally, there are now 5.9 billion mobile users. And 1.2 billion of them access the Internet on their phones, a number that is skyrocketing at an unprecedented rate. We will let that sink in.
Having a mobile website is no longer a luxury; it has become a business necessity for your association or non profit! In the US, where mobile Internet penetration is not nearly as high as in Asia (Korea and Japan are at 91 and 88% respectively), there is still a substantial 25% of mobile Internet users that only access the Internet via their mobile devices. This means they do not even bother using a desktop! If you do not have a fully optimized, attractive and functional mobile association website, you are not effectively engaging nearly 25% of your community!
Many associations and non profits have already seen how promising the mobile platform is and have already equipped themselves with a mobile website. These organizations should pay particular attention, as smart phone use can be quite high in some demographics due to a reliance on a mobile phone for internet access.This is not simply a passing fad. According to MobiThinking and Mobile Inquirer, recent market trends show:
- As December 2011, 85% of all mobile phones produced access the Internet. In the West, that number has already been exceeded.
- Over 50% of all mobile ads are targeted locally.
- Mobile search volume has quadrupled and over half are local. Now, should your ad catch their attention, 71% of mobile users will do a mobile search while on the go. If you site is not optimized, you miss their business.
- Social commerce (paying through your phone) will begin to really grow in the US, as it has in Asia.
Right now, there are over a billion mobile users browsing the Internet. But, there is an unfortunate disparity when it comes to the number of consumer-focused mobile websites that actually load properly on phones.
This is because there are special procedures involved in designing a mobile friendly website. Accrinet delivers innovative, award-winning mobile website solutions that will take, or keep, your association to the very top!
Contact us to learn more about how Accrinet's mobile website solutions can transform the way your association or non profit does business.